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Home » Articles » Columnists »  Strategic Selling
 
Wednesday, August 9,2017
Strategic Selling

Choose Your Timing

By Brian Tracy
"You must increase her buying desire by emphasizing results and benefits. You do not increase buying desire by arguing about the price"
Monday, December 8,2014
Strategic Selling

The Take-Away Close

By Brian Tracy
"When you come to the close, you must know exactly what you are going to do and then just switch into the close exactly as you would shift gears in your car as you drove down the street."
Monday, August 6,2012
Strategic Selling

Make Every Minute Count

By Brian Tracy
Make a decision to earn the reputation as the hardest-working person in your company. Don’t tell anyone about your decision. Just make sure that, when anyone looks at you, you are working full blast. You don’t take breaks or waste time. As far as you’re concerned, this is not playtime.
Tuesday, April 3,2012
Strategic Selling

Sidestep The Price Question

By Brian Tracy
When I was telephone prospecting, I found there is an expression common to virtually all buyers in America. It is the words how much is it, compressed into a single phrase: “Howmuchisit?” When I was starting out, I often gave the price just to get the prospect to listen to me.
Monday, October 3,2011
Strategic Selling

Simple But Powerful

By Brian Tracy
"Why don´t we use the Ben Franklin decision-making method on this?"
 
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