breaking news
Healthy Food Factory Commissary Commercial Kitchen in Boca Raton, OUR KITCHENS ARE AVAILABLE 24/7/365 - Call (561) 394-7466 - Healthy Food Factory Commissary Commercial Kitchen in Boca Raton, OUR KITCHENS ARE AVAILABLE 24/7/365 - Call (561) 394-7466
Sign up for Newsletter
Email:
Bayit_Home_Therapy.jpg
Palm_Air.jpg
HealthywayRX.jpg
Anthony_Michael_Kulp_PA.jpg
TFTV_Comics_banner.jpg
Plumbing_Experts.jpg
Skyline_Aviation.jpg
Miller_Physical_Therapy.jpg
Alpha_Public_Incurance_Adjusters.jpg
Appleton_Chiropractic.jpg
Dan_s_Fan_City.jpg
Stellar_Public_Adjustment.jpg
Little_Havana.jpg
The_Amp_Shop___Music_Parlor.jpg
flooring_logo.png
All_Fencing___Repair.jpg
LovePlants.jpg
Healthy_Food_Factory.jpg
Open_house_Interior.jpg
A_H_Automotive.jpg
Dos_Amigos.jpg
Storm_Depot.jpg
Allure_Massage.jpg
PG EXPRESS_1.jpg
Nomad_banner.jpg
FinsFurs_Feathers.jpg
rss.jpg

 

 

 

 

 

 

 
Home / Articles / Columnists / Strategic Selling /  Always Be Complimentary
. . . . . . .
Tuesday, July 8,2014

Always Be Complimentary

By Brian Tracy  

Never knock your competition. In fact, you should do the opposite. If your competitor’s name is brought up in the conversation, and the prospect asks, “What do you think about ABC Company?” always reply positively. You could say, “Mr. Prospect, ABC is an excellent company. They have good products, and they have been around for a long time. However, we believe that our product is superior to ABC’s in three specific ways. Let me show them to you.” You then concentrate on selling the values and benefits of your product or service, but without saying anything negative about your competitor’s. When you speak positively about your competitors, customers view you in a more positive way than someone who criticizes their competitors.

 


 

  • Currently 3.5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
 
 
Close
Close
Close