The media loves to throw around the word “vegan” as a catchall buzzword to describe every celebrity on a juice cleanse – or an athlete embarking on a new fitness plan that includes plant-based meals. As a result of this incoherent tossing around of a term that holds a much deeper meaning, people perceive going vegan as this whimsical, fitness-focused, dietary trend that can be abandoned once a weight loss goal is met, or a midnight craving for a bacon cheeseburger is calling.